Shopping in Rome: where to go, what to buy, and what to watch out for!

Last Updated on January 29, 2024 by

I recently received an email from a girl who thanked me very much for the blog, telling me that it helped her a lot but she would like to know  – of course – where to go shopping in Rome. Rome is one of the top European shopping destinations, there are endless shops, and the best Italian brands. How can a woman come to Rome and not buy anything?


Let me start by clarifying that I am not a fashion blogger, and my relationship with Italian fashion is not, um… very close! I may have lived in Rome for a while, but my style certainly hasn’t evolved, and I don’t dress like an Italian stylist!

Spanish Steps, Rome

For anyone however with a budget, or has done their deed and saved up, I’d say take the metro to Piazza Di Spagna.

After seeing the beautiful scalinata, you can take

via dei Condotti:: where you will find Bulgari, Armani, Hermès, Cartier, Ferragamo

via Borgognona: with Fendi, Laura Biagiotti, Dolce & Gabbana

via Frattina: with Tiffany, Versace, etc

If your budget is lower, or you are looking for less expensive clothes in Rome, go to Via Del Corso.


shopping in romeΠηγή

This main street connects Piazza di Venezia with Piazza Del Popolo, and is full of shops. I would say this is the main shopping street of Rome, like Hermou in Athens.

In addition to the classic shops like Zara, H&M, Calzedonia, etc., you will also find other chain stores that do not exist in Greece, but also many small shops that sell Italian clothes.

Pay attention to the prices: it’s a very touristy street, so don’t, for example, go into a shop with an “authentic Italian shoes” sign and blindly buy a very expensive shoe just because the shop says so! Always check the quality and if it says “made in china” on the bottom!


For cosmetics I recommend KIKO: don’t come to Rome and not enter a KIKO store! They are all Made in Italy and are of excellent quality. Think mascaras costing 5 €  and nail polishes 2€ !


shopping shoes in rome

You can certainly find shops with good shoes in many streets and of course, it all depends on the wallet capacity and the taste of each one of us. When I want to buy shoes, I go to two places:

The Vatican City: Coming out of the metro, you will see many shoe shops in the nearby streets, Ottaviano and Cola di Rienzo. Most are of good Italian quality and reasonably priced.

Campo di Fiori: From the beautiful Campo di Fiori square, you can go down this road, where there are about10-20 shops selling shoes. I think the prices are a bit more expensive than the Vatican area but they often have offers.

Other areas with beautiful shops in Rome:

Monti (Cavour metro stop): vintage, more alternative clothes, and more eccentric.

San Giovanni (metro stop San Giovanni): various chains and the department store “Coin

Another department store, classic for Italians, is La Rinascente in Piazza Fiume. I would say it looks like Attica in Athens! It has some of the best Italian brands, many branded cosmetics, and colognes.


Apart from these, of course, there are many shops with second-hand clothes, vintage etc., a market with second-hand clothes called Porta Portese, takes place every Sunday. Finally, there are some shopping centers too.


shopping in rome inside mall

Where are the big shopping centres in Rome?

How many times have I met female tourists asking me? The answer is: FAR!

Italians have their malls a long way from the centre of Rome, and if you want to take my advice, don’t go. Taking the buses is a real hassle, you’ll lose half the day and suffer. If you have rented a car it might be a little better, but again, I recommend staying in the centre and enjoying the city.

I will give you the same advice for the big discount outlets, where they sell designer clothes at low prices. These are even further, outside of Rome, and you’ll have to spend the whole day to go back and forth. I visited one and was really not satisfied: I couldn’t find anything to buy and I’m not difficult when it comes to clothes. The low priced models were old, definitely 2-3 seasons ago and last season’s were not particularly cheap. But since all of this depends on taste, here are some addresses

Centro commerciale Porta di Roma (my favorite, it also has a cinema!)

Centro Commerciale di Roma Est

Centro commerciale Parco Leonardo: airport of Fiumicino

Outlet: Castel romano (there is also a bus for this)

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